Walt Disney Company. - 857 Words

Walt Disney Company is famed for its creativity, strong global brand, and uncanny ability to take service and experience businesses to higher levels. In the early 1990s, then-CEO Michael Eisner looked to the fast-food industry as a way to draw additional attention to the Disney presence outside of its theme parks - its retail chain was highly successful and growing rapidly. A fast-food restaurant made sense from Eisner’s perspective since Disney’s theme parks had already mastered rapid, high-volume food preparation, and, despite somewhat undistinguished food and high prices (or perhaps because of), all its in-park restaurants were extremely profitable. From this inspiration, Mickey’s Kitchen was launched. The first two locations were†¦show more content†¦This strategy is usually associated with charging a premium price for the product - often to reflect the higher production costs and extra value-added features provided for the consumer. Differentiation is about charging a premium price that more than covers the additional production costs, and about giving customers clear reasons to prefer the product over other, less differentiated products. As Walt Disney Company is famed for its creativity and strong global brand, Disney appear to create value in its business primarily through a differentiation strategy. [b] What resources and value-chain activities did Disney try to leverage through the opening of Mickey’s Kitchen? Walt Disney Company has financial support on Mickey’s Kitchen opening. Moreover, Disney’s theme parks had already mastered rapid, high volume food preparation and undistinguished food. The primary and support activities in the company and its theme park is an advantage to the opening of Mickey’s Kitchen. The primary activity are inbound and outbound logistics, operations, marketing and sales, and service. The support activities which is a secondary activity are procurement (e.g; sourcing and negotiating with materials supplier), human resources management, technology development and infrastructure. These resources and value chain activitiesShow MoreRelatedWalt Disney Company1730 Words   |  7 PagesThe Walt Disney Company is a diversified international family entertainment and media enterprise business. They have five business segments which are media network, parks and resorts, studio entertainment, consumer products and interactive media. Disney Media Network consists of broadcast, cable, radio, publishing and digital businesses within the Disney/ABC Television Group and ESPN, Inc. Walt Disney Parks and Resorts is comprised of family oriented parks and resorts all around the world. TheyRead MoreWalt Disney And The Disney Company Essay1236 Words   |  5 Pages1923 by animator Walt Disney and Roy O. 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American Stereotypes of China Free Essays

US writer Todd C. Ames concludes his two-part discussion of the ways in which Chinese and Americans think of each other, and the most common misunderstandings that arise AMERICANS don’t know much about China. What they do know comes from three main sources: movies, the news, and history classes. We will write a custom essay sample on American Stereotypes of China or any similar topic only for you Order Now This can be a sensitive subject, and I do not wish to offend anyone – my goal is only to give you an overview of American stereotypes of China. Just as I have encountered many stereotypes that the Chinese have of America (some accurate, some absurd, some insulting), one can similarly encounter American stereotypes of China in the US. All Chinese know kungfu and dress like Huang Feihong. (Source: Jet Li, Jackie Chan, and Bruce Lee [Li Xiaolong] movies). – Anything to do with China is â€Å"ancient† and â€Å"mysterious. † (Source: the fact that Chinese language seems to be made up of â€Å"mysterious symbols† to Western eyes, movies about Chinese history). All Chinese are â€Å"brainwashed† into worshipping Chairman Mao and can’t think independently. (Source: studying the Cultural Revolution in high school history classes. ) – â€Å"Guangdonghua† (Cantonese) is the official language of China. Source: Hong Kong movies, Chinese-American immigrants who came to the US from Guangdong and Hong Kong during the 19th and 20th centuries). – Chinese culture is basically the same today as it was 1,000 years ago (eg, â€Å"traditional, conservative, polite,† etc. ). (Source: studying Chinese history without being familiar with modern China). – In China, no one can express any idea that isn’t approved by Chairman Mao – if you do express an â€Å"unapproved† idea, you will be instantly sent to jail or shot. (Source: studying the â€Å"cultural revolution† (1966-76)in high school history classes, the events of 1989 in Beijing). Chinese (and all â€Å"Asians†) are good at maths. (Source: I don’t know). – China and Japan are basically the same. (Source: ignorance). – â€Å"Asian† women are generally subservient to men, anti-feminist, and more â€Å"morally pure† than Western women. (Source: movies about ancient Japan, cultural differences. This stereotype is again the result of ignorance of modern China – and thinking that today’s China is really 12th-century ancient Japan). Chinese stereotypes of US As an American, I can give you a unique perspective on the Chinese stereotypes of the US that I have encountered. Some of them really made me laugh – as I’m sure some of the above American stereotypes of China made you laugh. – Americans don’t care about their families very much. The opposite is true. Almost every American will tell you that family is the most important thing in life. – Most Americans have AIDS and have sex in the streets. I’m still laughing at this one. One of my friends told me that she thought this was true before coming to the US. – Mixed ethnic background = intelligence. The more mixed your ethnic background, the smarter you must be. This kind of thinking is truly confusing and shocking to most Americans. Many Americans would even consider this kind of thinking â€Å"racist,† as some sort of inversion of Hitler’s â€Å"race purity† theories. In any case, I was really surprised to hear this from virtually every Chinese I know. Almost all Americans have a diverse and mixed ethnic background – so we must all be geniuses. – All American men are â€Å"se lang (lecher). † (Source: cultural differences. ) – The crime rate is so high in the US that your life is always in danger. This is a vast exaggeration. The US has the most socially liberal society in the world, especially when it comes to sex. This idea comes from Hollywood – and it couldn’t be more false. The US in general (especially the Midwest) is very socially conservative. Virtually every European country has a much more â€Å"liberal† and â€Å"open† view of sex and social relations i n general compared to the US. In my opinion, the US is closer to China in this respect than to European countries. You probably don’t believe me, but if you get to know some Americans, you will see that it is true. As far as social relations and sex go, I would put Japan and Europe in one category. And I would put China and the US in one category. – All â€Å"Western† countries are basically the same. This stereotype is the mirror of the American stereotype that all â€Å"Eastern† countries (China, Japan, Korea, etc. ) are basically the same. Both stereotypes are completely false and are purely based on the perception that â€Å"all foreigners look alike. † – Most American college students don’t study, party all of the time, and are ignorant of the outside world. This stereotype is pretty accurate. – Every American owns a gun. Roughly 25 per cent of American adults own a gun, which is extremely high compared to most other countries. But still, the vast majority of Americans do not own guns. Food In general, Americans love Chinese food. Chinese and Italian food are probably the two most popular types of food in the US. However, most of the Chinese food you will find in US restaurants is â€Å"Americanized. † You probably won’t find things like stomach or intestines on the menu. Also, pork is not so popular in the US. Beef and chicken are much more popular in the US than pork. So don’t be surprised if many Americans you meet don’t like pork. One â€Å"food stereotype† that I have encountered among Chinese (and everyone else outside the US) is that all Americans eat McDonald’s. I don’t have any friends who like McDonald’s. I hate it. Everyone I know hates it. I think McDonald’s is probably more popular in other countries than it is here in the US. Of course, it is popular to some degree; but it tends to be more popular among certain segments of society than others. How to cite American Stereotypes of China, Papers

King Lear and the jesters of Shakespeare Essay Example For Students

King Lear and the jesters of Shakespeare Essay Koning Lear en de narren van Shakespeare zijn kwaad (King Lear and the jesters of Shakespeare are angry) t Barre Land  This review is about a performance Ive seen on March 15 at Frascati. The show is called King Lear and the jesters of Shakespeare are angry and is played by the theatre group t Barre land. The performance is an adaption of the play King Lear written by William Shakespeare. The play was written between 1603 and 1606 and later revised. It tells the story of King Lear who descends into madness after disposing of his estate between two of his three daughters based on their flattery, bringing tragic consequences for all. After the recovery of the monarch of England in 1660 the play was adapted many times because theatre makers didnt like the dark and depressing tone in the play. But after world war two the play was seen as one of Shakespeares greatest plays, and the role of King Lear was played by many great actors. The way that t Barre land performed this play is very different from how the play originally was intended. The most drastic change in the performance is that it wasnt performed as a tragedy but as a comedy. For this performance there was a new translation made by Bindervoet en Henkes. But not every part of that translation was actually performed. Very big parts texts were simply cut out and events were told in a different order. However, the show starts in a very classical way: there is a man welcoming the audience with lines like: Come and see! Ladies and gentleman! The wheel of fortune! Behold mankind! Come and see, the big pie-scene, the distribution of the world cake! In this way he tries to get the audience in the theatre just like this was done in the Globe theatre. This same man is later the prompter who sits on the stage in the same way as the prompter would do in the Shakespearian time. When the play is already started they find out that the prologue is gone so they continue because they have started anyway so its too late now for the prologue. In the rest of the performance the actors are running over the stage, throwing with water, correcting other actors and playing double roles. They play with the rules of theatre when they dont make any attempt to keep the illusion of theatre. They for instance show the audience what happens when they put on all the lights that are not used in their light plan. And then continue the play. The play is probably very hard to understand if you dont know the story already, because the actors are only telling the highlights and only refer to some parts.  This play is the most drastic adaption of a Shakespeare play that I have ever seen. They only use very little original lines and also the design of the play is very far from how it would be in a classic performance. But they also bring back some classic elements that are not used anymore in modern theatre like the role of the prompter. And I like the way they play with these elements. And although I think that they went too far in not telling the complete story of the play, cause people who dont know the story also didnt understand it from only this performance, they did manage to perform this play in a very entertaining and fun way.